Entrepreneurship: integrity, truth-seeking, scientific and technological innovation, create brand names, social services 

Business philosophy: the market for survival. To manage the development of this 

Market concept: Today the quality of tomorrow's market 

Working faith: hard-working, co-operation, honesty and trustworthiness, forge ahead 

Philosophy: standardization, standardization and institutionalization, and procedures of 

Service standards: sincerity, confidence, caring, patience, enthusiasm 

Enterprise Mission: people-centered, with the times and consistently provide quality service